Shop & Eat like there’s no Tomorrow at Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Shop & Eat like there’s no Tomorrow at Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Seoul is a shopaholic’s paradise. There is so much to buy here. From cosmetics to brand name clothing to K-Pop souvenirs to artsy bric-a-brac, there’s no shortage of it in Seoul. Even the subway stations were like mini shopping malls.

Luckily for me, Ren isn’t too crazy about shopping so we were happy just soaking up the atmosphere of these mega shopping areas. That and sampling all the street food of course. Aside from the bargains, what makes these places even more enjoyable is the sheer abundance and variety of street food carts. There is so much delicious food to be had that you can eat your way to a coma without ever having to step foot in a restaurant. That, for us, was the real attraction here.

Shopaholics and foodies take note. These are three places that you need to seek out on that first-time visit to Seoul.

Insadong

The cultural shopping area. Home to almost half of the nation’s antique shops and art galleries, Insa-dong is a popular place for both locals and tourists alike. It consists of one main road with a network of alleys on either side, housing galleries, artisan shops, traditional restaurants, teahouses, cafes, and street food carts. This is the place to be if you’re looking for unique, cultural items.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Even if you’re not that into arts and crafts, you’ll still have fun here. It’s an entertaining area with a pleasant vibe and lots of good street food.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

There’s no shortage of stimuli in Insadong. There is much to see here.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Insadong is home to Ssamzigil, a popular shopping mall filled with specialty stores selling all kinds of handicrafts. There’s also an Alive Museum here. It’s an interactive museum with all kinds of fun things to do for adults and kids.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Floor upon floor of craft shops at Ssamzigil
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

We didn’t go down but there must have been 3 or 4 more floors below street level. I think this was where the Alive Museum was along with a few arts and crafts workshops for kids. You can purchase discount tickets to Alive Museum through Klook or Kkday.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Too bad I didn’t have a Sharpie on me.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Ren riding the Trojan horse? With just one foot up? ๐Ÿ˜†
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Some of the crafty, artsy things on sale at Ssamzigil.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Being the dork that I am, it’s no surprise that these cardboard thingies caught my attention. Isn’t Boba Fett cute?
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

And what we enjoyed most about Insadong, the street food! Poop cakes anyone?
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

This was some good shit. Filled with red bean or chocolate, these fun poop-shaped snacks can be had for just 1,000 KRW a piece. Crisp and doughy, they were so good I could have had a second, maybe even a turd.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Stuff on skewers. Some steamed conch…
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

…and grilled octopus.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Available for 3,000 KRW a stick, both the conch and octopus are brushed with gochujang (spicy Korean condiment) and dredged in bonito flakes before serving. Really good.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Chicken with green onions. Absolutely delicious and one of our favorite things to eat on this trip. These go for 3,000 KRW a stick as well.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Jipangyi ice cream canes! These were fun and interesting. Made with corn and filled with soft serve gelato ice cream, these cane-shaped cones really do taste like sweet corn snacks!
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

You can enjoy one of these sex toys for 3,000 KRW a cane.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Dondurma, or Turkish ice cream, is popular in Seoul so you’ll find a few of these places around. Unlike regular ice cream, Turkish ice cream has a sticky, chewy texture and doesnโ€™t melt as quickly. Available in several flavors and usually served in a cone, we got blueberry sandwiched between two macaron cookies for KRW 4,000. Yum!
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Insadong, Seoul, South Korea
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130-4, Insa-dong, Jongno-gu, Seoul, South Korea
์„œ์šธ ์ข…๋กœ๊ตฌ ์ธ์‚ฌ๋™ 130-4 ์ผ๋Œ€
Tel: +82 2 734 0222
Website: insainfo.or.kr (Korean only)
Email: webmaster@cdg.go.kr
Best Time to Go: Around lunch or dinner

HOW TO GET THERE:
By subway, get off at Anguk station (line 3), exit 6. Walk straight for about 2-3 minutes then turn left into Insadong. It’s a busy commercial area so you can’t miss it.

Myeongdong

Myeong-dong is one of the primary shopping districts in Seoul and arguably its most impressive. It’s home to many mid- to high-end stores like Lacoste, Ralph Lauren, Forever 21, Bulgari, and Louis Vuitton, not to mention row upon row of Korean cosmetic shops. When you hear people talking about Korean cosmetics, they’re probably talking about this place. An attraction on its own, these cosmetics are what many tourists come here for.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Bustling by day, wait until you see this place at night. It’s electric.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Stores in Myeongdong are open during the day but the street stalls don’t open until early evening. I suggest coming here around dinner time so you can feast on street food while shopping.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Ren ready to go (window) shopping
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Myeongdong after dark. Vibrant with the sounds of shoppers and the smells of street food, this place really comes alive at night.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Lights lights everywhere!
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

According to the Seoul metropolitan government, cosmetic shopping in Myeongdong is one of the most popular things to do in Seoul for tourists.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Like I said, toys never fail to catch my attention. :mrgreen:
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Apart from all the street food, the area is also home to Myeongdong Kyoja, which is said to serve some of the best kalguksu (knife-cut noodles) and mandu (Korean dumplings) in the city.

To get there by subway, get off at Myeong-dong station (line 4), exit 8. Soon as you exit the station, make an immediate left into the first alley that you see. Walk straight for about 5 minutes and you’ll see the restaurant pictured below on your right. It’s popular so don’t hesitate to ask anyone if you can’t find it.
Things to Eat in Seoul, South Korea

Myeongdong Kyoja’s famed kalguksu. For just 8,000 KRW, you get this big bowl of handmade, knife-cut wheat flour noodles served in a delicious broth. Really good and one of Ren’s favorite things to eat on this trip.
Things to Eat in Seoul, South Korea

As previously described, there is so much street food to be had here at night. Unfortunately, we were already full from the kalguksu so we could only manage a few things like these sausages with fish cake and tteokbokki (soft rice cake).
Things to Eat in Seoul, South Korea

These were insanely good. Called gyeranppang which means โ€œegg breadโ€, these reminded me of Filipino bibingka made even richer by the egg. You can enjoy these for KRW 1,500 apiece. Absolutely delicious and probably the one dish that I miss most from this trip. For more street food, check out our post on 20 delicious things to eat in Seoul.
Things to Eat in Seoul, South Korea

Myeongdong, Seoul, South Korea
๋ช…๋™

30, Eulji-ro, Jung-gu, Seoul, South Korea
์„œ์šธํŠน๋ณ„์‹œ ์ค‘๊ตฌ ์„์ง€๋กœ 30 (๋‚จ๋Œ€๋ฌธ๋กœ2๊ฐ€)
Tel: +82 2 774 3238
Best Time to Go: 5PM onwards

HOW TO GET THERE:
By subway, get off at Myeong-dong station (line 4), exits 5, 6, 7, or 8.

Hongdae (Hongik University)

This was one of my favorite places to visit in Seoul. Hongdae is an abbreviation of Hongik Daehakgyo and refers to the area surrounding Hongik University, one of the top fine arts colleges in South Korea. Bustling with hip college students, it feels very much like a trendy US college town, similar to Greenwich Village and NYU. Many of the stores and cafes here are unlike any that you’ll find elsewhere in Seoul.

Located at a four-way intersection, here’s the entrance to the university. All around are interesting shops, restaurants, and cafes.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

We loved the vibe of this place. It felt young and bursting with energy. Club-goers will be pleased to know that Hongdae is the center of club culture in Seoul. It’s where young Korea goes out to party.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

See that building on the left? It’s not just a bike repair shop.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

It’s the coolest bike repair shop ever!
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

I wonder if they have them in kimchi flavor? ๐Ÿ˜†
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

If I were to redo anything about our trip, I’d probably book a guesthouse in Hongdae instead. Myeongdong is nice and convenient but Hongdae is right up our alley.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Wonderbra seems to be popular in Seoul. Check out those colorful steps next to it.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

If there’s one place to get lost at in Seoul, Hongdae would be it. So much cool shit to discover here.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

A street musician guitar tapping his way through the Mission Impossible theme song.

Here’s another street performer making big ass bubbles.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

As much as we enjoyed everything, this was easily the highlight of our day. We spent an hour sipping coffee and playing with these adorable fur babies at Sangsang Puppy Cafe. Aren’t these doggies cute?! Pet cafes are becoming increasingly popular in Seoul and there are a few of them here in Hongdae. There’s no entrance fee at Sangsang but you do need to buy at least one cup of coffee to stay here (starting at 6,500 KRW if I remember correctly). Most enjoyable cup of joe ever.

If dog and cat cafes aren’t interesting enough for you, then maybe you’d prefer this one.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

A sheep cafe! Can you believe it? The first of its kind in Seoul, Thanks Nature Cafe lets you interact with its cute resident sheep over coffee and dessert. ๐Ÿ™‚
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Smiling but unamused, this was Ren after I told her that she just petted her favorite protein.
Insadong, Myeongdong, and Hongdae in Seoul, South Korea

Hongik University, Seoul, South Korea
ํ™์ต๋Œ€ํ•™๊ต

94, Wausan-ro, Mapo-gu, Seoul, South Korea
์„œ์šธํŠน๋ณ„์‹œ ๋งˆํฌ๊ตฌ ์™€์šฐ์‚ฐ๋กœ 94 (์ƒ์ˆ˜๋™)
Tel: +82 2 320 1114
Best Time to Go: Anytime

HOW TO GET THERE:
By subway, get off at Hongik University station (line 2), exit 9.

I only listed three here but there are many cool shopping neighborhoods like this one in Seoul. There’s cosmopolitan Itaewon for one. Dongdaemun Shopping Complex is another. If you like upscale cafes, you’ll find many along trendy Samcheongdong-gil Road. If markets are your thing, there’s Nandaemun and Gwangjang markets.

It felt like no matter which metro stop you got out of, there would always be something interesting waiting for you. It reminded me of Manhattan in that sense. The city felt alive no matter where you were or what time of day it was.

For more Seoul travel tips, check out our First-Timerโ€™s Travel Guide to Seoul, South Korea

The First-Timerโ€™s Travel Guide to Seoul, South Korea

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JB Macatulad

JB Macatulad

JB is one half of Will Fly for Food and its chief itinerary maker.ย ย He's the one to blame for all the crappy photos and verbal diarrhea on this blog.ย ย Don't listen to him.
JB Macatulad


There are 7 comments for this article
  1. Pingback: Insadong, the street of traditional culture, art, and food | Seoulemio
  2. Thel at 3:50 pm

    I think I read all your posts about South Korea! Very interesting and informative too.

    and I am really really curious about this, what camera are you using? You have amazing photos! DAEBAK! <3 I want to achieve that too haha :))

  3. Pingback: 7 Things Every First-Timer To Seoul Must Do | Zafigo
  4. Johnny at 4:25 am

    What camera are you using? Do you shoot with film? Loving the colros and grain

  5. JB Macatulad at 8:41 am

    Hi Johnny, I use an old Canon 550D (Rebel T2i) with 10-18mm lens for walking around and a 50mm f/1.4 for food shots. I do a lot of post-processing work in Photoshop and Lightroom though to get that look. ๐Ÿ™‚

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