The Ancient Town of Hoi An, Vietnam is (Almost) Too Pretty to Be Real

The Ancient Town of Hoi An, Vietnam is (Almost) Too Pretty to Be Real

“You’ll love Hoi An, Migs. It’s like Penang, but much prettier. It almost doesn’t seem real.”

That was the message I sent my nephew Miguel after walking through Hoi An’s Old Town at night. We became enamored with the place the first time we saw it that morning. But at night, with its many colored lanterns all lit up, it transformed into something I wasn’t expecting. It looked magical, like something out of a fairy tale.

When doing research for this trip, I often read how Hoi An was the only city in Vietnam that tourists would spend a considerable amount of time in. After our first night here, it wasn’t hard to see why.

Hoi An is a city in Quảng Nam Province in Central Vietnam. It’s a UNESCO World Heritage Site that was one of the most heavily-frequented trading ports in Southeast Asia from the 17th to the 18th centuries.
Ancient Town, Hoi An, Vietnam

The name Hoi An translates to “peaceful meeting place”. During its period of prominence, many foreign merchants lived in Hoi An, mostly Chinese and Japanese then later Europeans, creating a unique fusion of cultures that can’t be seen anywhere else in Vietnam.
Ancient Town, Hoi An, Vietnam

At that time, Hoi An was the exclusive trade conduit between Europe, China, India, and Japan, most notably for the ceramic industry. There are still a few ceramics shops in town though the Hoi An of today is better known for its textiles. Many Westerners have suits and dresses custom-made while they’re here.
Ancient Town, Hoi An, Vietnam

We were in Vietnam in April and it was HOT during the day, which is probably why the town is most active at night.
Ancient Town, Hoi An, Vietnam

There’s Ren becoming hysterical from the heat. 😆
Ancient Town, Hoi An, Vietnam

Hoi An’s prominence fell at the end of the 18th century when the nearby port town of Da Nang became the new hub of trade in central Vietnam. Hoi An would remain largely untouched by the country’s changes over the next 200 years, hence its state of remarkable preservation.
Ancient Town, Hoi An, Vietnam

The Old Town is comprised of a few major streets criss-crossed by numerous narrow alleyways.
Ancient Town, Hoi An, Vietnam

One of the most prominent features of Hoi An is the Thu Bon River. On either side of the river’s banks are restaurants and bars where you can sit and enjoy the sunset over beers and plates of Vietnamese food. It’s one of the best places to go people-watching and while away the time.
Ancient Town, Hoi An, Vietnam

Here’s an aerial shot of the river. I’ll post a video with drone footage of Hoi An soon.
Ancient Town, Hoi An, Vietnam

We didn’t do it but taking a boat ride on the Thu Bon River is a popular activity among tourists. From what I understand, it costs about VND 100,000 per hour. It’s popular around sunset when it’s less hot.
Ancient Town, Hoi An, Vietnam

Shifu boatman chilling on his sampan
Ancient Town, Hoi An, Vietnam

Hoi An Ancient Town Entrance Ticket

There are a few attractions in Hoi An that require an entrance ticket. The ticket costs VND 120,000 and includes 5 passes that you can use at any of the 22 sightseeing attractions in town. I’m not sure if there are other places to buy the ticket but I got mine at the tourist information booth on Nguyen Hue Street between Phan Chau Trinh and Tran Hung Dao streets. Proceeds are said to go to the restoration and upkeep of the Old Town.

I didn’t have a problem paying for the ticket but some things about it struck me as odd. For instance, we got stopped and asked if we had a ticket a couple of times while walking around the Old Town. We weren’t trying to enter any attractions or anything. We were just walking on the street. Only I had a ticket but that was enough for them to let both of us through. Weird. I’m not sure if those people were scammers, but to be safe, it’s best for you to buy your ticket only at the tourist information booth. That way you can be sure it’s legitimate.

They’ll give you a map of the Old Town when you purchase a ticket. Here are the 5 places I visited.

Chua Ong Pagoda

The Chua Ong Pagoda is located at Tran Phu Street and is dedicated to Quan Cong, a former Chinese general.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Minh Huong Communal House

This was an assembly hall for the Minh Huong people, which were ethnic Chinese who had fled to Vietnam after the fall of the Ming dynasty.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Hanging incense spirals
Ancient Town, Hoi An, Vietnam

Artisan doing gold inlay work on a pedestal
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Old House of Tan Ky

Located by the Thu Bon River, the Tan Ky residence is recognized as the most well-preserved merchant house in Hoi An. It’s been kept in good condition by seven generations of the family.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Japanese Covered Bridge

The Japanese Covered Bridge is one of the most prominent attractions in Hoi An. The town at one point was divided, with the Japanese settlement located across the bridge. It’s a unique structure built by the Japanese and is the only known covered bridge with a Buddhist temple attached to one side.
Ancient Town, Hoi An, Vietnam

Inside the bridge
Ancient Town, Hoi An, Vietnam

The Buddhist temple is accessible from inside the bridge.
Ancient Town, Hoi An, Vietnam

The view from inside the bridge. This inlet leads to the Thu Bon River.
Ancient Town, Hoi An, Vietnam

Phuoc Kien Assembly Hall

The Phuoc Kien Assembly Hall is another of Hoi An’s most prominent attractions. It served as the assembly hall for the Fujian people, which was the largest Chinese ethnic group in Hoi An.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Central Market

In the heart of Hoi An is the Central Market. You don’t need a ticket to go inside.
Ancient Town, Hoi An, Vietnam

Delicious durian
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Inside the market are these many stalls offering Vietnamese food. We didn’t try them but they seemed to be popular with both foreigners and locals alike.
Ancient Town, Hoi An, Vietnam

At the front of the market is this ancient well, approximately one of eighty in Hoi An.
Ancient Town, Hoi An, Vietnam

Hoi An at Night

As described at the top of this post, Hoi An is at its most magical at night. Drinking beers and watching sampans go by at one of the many restaurants overlooking the Thu Bon River is a great way to while away the time. We sat by the riverbanks and watch the sun go down before exploring the Ancient Town at night.
Ancient Town, Hoi An, Vietnam

Many tourists would float candles along the river. I read that on the 14th day of every lunar month, the Full Moon Festival is held where you’ll find hundreds of these candles on paper boats floating down the Thu Bon.
Ancient Town, Hoi An, Vietnam

Even the bridge over the river gets lit up at night.
Ancient Town, Hoi An, Vietnam

See what I mean by magical? The Ancient Town looks dream-like after dark.
Ancient Town, Hoi An, Vietnam

I don’t know how and when this lantern tradition started but it looks incredible. Like I told my nephew, it’s so pretty it almost doesn’t seem real.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Lanterns of different shapes and colors everywhere
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Have you seen that movie Big Fish directed by Tim Burton? In it was a magical scene where the townspeople of Spectre were having a lawn party with a constellation of lights strung up over their heads. That’s exactly what Hoi An at night felt like.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

This was an ordinary night but I read the streets get even more lively during the previously mentioned Full Moon Festival.
Ancient Town, Hoi An, Vietnam

It does get pretty crowded at night so you’ll need to weave your way through a steady flow of rickshaws and tourists.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Hoi An at Sunrise

Now that I had experienced the Ancient Town at its liveliest, I wanted to see what it was like at sunrise with hardly any people around. At this early hour, it was just me, the occasional bicycle, and this dude in underpants walking around town like a boss. 😆 Good Morning Vietnam!
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Bathed in a different light, the Ancient Town looked just as picturesque at sunrise.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Shadow play
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Because most of the buildings were constructed out of wood, it’s vital for the structures to undergo periods of restoration and renewal using traditional methods of repair.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

According to the UNESCO website, “Hoi An Ancient Town has retained its traditional wooden architecture and townscape in terms of plot size, materials, façade and roof line. Its original street plan, with buildings backing on to the river, with its infrastructure of quays, canals and bridges in its original setting, also remains. The historic landscape setting is also intact, consisting of a coastal environment of river, seashore, dunes and islands.”

In short, it’s authentic.
Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

Ancient Town, Hoi An, Vietnam

I took these sunrise shots on our last morning in Hoi An so it felt a little sad to go.
Ancient Town, Hoi An, Vietnam

As mentioned at the top of this post, I can understand why tourists to Vietnam spend the majority of their time here in Hoi An. It’s a unique place that you can’t find anywhere else in the country. It’s gorgeous, laid back, and it oozes with charm. I read that many tourists stay here for weeks, even months at a time. That’s how captivating this little town is.

On the flipside, some people do find it touristy. It is, but I didn’t care. It felt good being here so I didn’t mind if it catered to tourists. There are plenty of touristy shops and restaurants, especially around the Thu Bon River, but you don’t have to go to them if you don’t want to. Aside from a couple of beers by the riverbanks, we didn’t for the most part and stuck instead to our itinerary of local eateries and street food stalls, of which there are many. As described by UNESCO, the town retains its authenticity in spite of its popularity with tourists. It definitely didn’t feel like a Vegas or Disneyland.

We stayed two weeks and visited three cities in Vietnam, four if you count Ha Long Bay, and Hoi An was easily our favorite stop. I won’t be surprised if it winds up being yours too. ♥

JB Macatulad

JB Macatulad

JB is one half of Will Fly for Food and its chief itinerary maker.  He's the one to blame for all the crappy photos and verbal diarrhea on this blog.  Don't listen to him.
JB Macatulad


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