A few years ago, I was doing research on blog advertising rates when I came across this article from Yaro Starak. He cited 100,000 monthly pageviews as the first real milestone which qualified your blog for the “big leagues”. According to him, reaching that level of monthly traffic would get the attention of brand buyers – companies that wanted brand awareness more than just raw clicks.
That number stuck in my mind and it was something I worked hard to achieve. Success is relative but for me, 100,000 seemed like a nice round number to shoot for, a milestone that validated all the effort and told me “Hey, you’re finally doing something right with your blog. You should keep going.” I’m sure anyone who’s persevered through the frustrations of a blog can relate.
Whether you started your travel blog as a business or for personal enjoyment, I think that 100,000 monthly pageviews is indeed a good first milestone to aim for. It’s difficult to reach and even harder to maintain, which is why I’ve decided to start this list of travel blogs that receive at least 100,000 total visits a month as measured by SimilarWeb and Google Analytics.
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What is the Purpose of This List?
I created this list for two reasons – one, to recognize the most visited travel blogs on the internet, and two, to help create more transparency on the web.
Recognize the Top Travel Blogs
At the end of the day, we bloggers want one thing more than anything – traffic. It’s arguably the one thing that can best validate your success as a blogger. For one, higher traffic brings more opportunities and sponsorships. But even if you aren’t doing it for the money, what’s the point in keeping a public blog if no one’s reading it? It’s why we embed Google Analytics into our blogs and monitor it religiously, to gauge how many eyeballs are landing on our pages.
Personally, having a list of the most visited travel blogs gives me motivation. It makes me want to work harder to get more traffic and climb higher up the rankings. I think most bloggers are the same way, which is why it’s nice to have a fair, objective list to use as a measuring stick.
Speaking of objectivity, this is by no means a list of the “best” travel blogs on the web. There are terrific travel blogs out there that aren’t getting as much traffic. This is a purely objective list based on quantifiable, publicly accessible data. There is no bias or personal preference here.
Create More Transparency
Check an influencer’s Instagram account, and you’ll see exactly how many followers they have. Same with Facebook and Twitter. Because they give you precise numbers and publicly show levels of engagement, potential sponsors have a pretty good idea of what type of return on investment they can expect from a social media influencer.
Not so with blogs. Sure, there are tools like trafficestimate and SimilarWeb that offer estimates on a website’s traffic. But any blog owner who uses these tools to check their own traffic know how off they can sometimes be. They can only guess how much traffic a website is getting, so on some months, those estimates can be off by tens of thousands of hits.
This is why I wanted to create a list with publicly verifiable data, so potential sponsors can check exactly how much traffic a website gets. If they can do that with social media influencers, then they should be able to do that with blogs. You can learn how to publicly verify your blog traffic in the How Do I Get on This List section of this post.
Travel Blogs with 100,000+ Monthly Visits
So without further ado, here are the travel blogs that get at least 100,000 visitors a month. They’re listed in order – starting with the blog that gets the most monthly traffic – based on SimilarWeb’s (SW) data.
There are a couple of things to understand about this list. One, it doesn’t include all travel blogs that get 100,000+ monthly visits. It only includes travel blogs that get 100,000+ visits AND have linked SimilarWeb to their Google Analytics account (that I know of), making the data accurate and publicly verifiable. As described, you can learn how to do that in the How Do I Get on This List section of this post.
Two, the “Total Visits” metric in SimilarWeb displays Google Analytics “Sessions” and not “Pageviews”. You can follow this link to learn the difference between sessions and pageviews. Anyone familiar with Google Analytics knows that pageviews are always greater than sessions, so having 100,000+ sessions means that you’re definitely getting well over 100,000+ pageviews.
|Travel Blog||Total Visits||Links|
|1. Upgraded Points||2,438,642||Site / SW|
|2. Seth Lui||2,186,539||Site / SW|
|3. Daniel Food Diary||1,495,858||Site / SW|
|4. The Poor Traveler||1,042,392||Site / SW|
|5. Out of Town Blog||946,872||Site / SW|
|6. Swedish Nomad||861,358||Site / SW|
|7. The Planet D||789,710||Site / SW|
|8. Miss Tam Chiak||758,752||Site / SW|
|9. Y Travel Blog||713,213||Site / SW|
|10. God Save the Points||577,423||Site / SW|
|11. Expert Vagabond||436,081||Site / SW|
|12. Local Adventurer||426,756||Site / SW|
|13. Travel Codex||392,958||Site / SW|
|14. Make Time to See the World||377,513||Site / SW|
|15. Atlas and Boots||375,173||Site / SW|
|16. Bucket List Journey||359,370||Site / SW|
|17. Adventure in You||345,914||Site / SW|
|18. Detourista||303,934||Site / SW|
|19. Chasing the Donkey||293,495||Site / SW|
|20. Will Fly for Food||290,992||Site / SW|
|21. The Travel Intern||265,369||Site / SW|
|22. Along Dusty Roads||248,976||Site / SW|
|23. Escape Manila||232,379||Site / SW|
|24. Europe for Visitors||227,985||Site / SW|
|25. Nomadic Boys||211,503||Site / SW|
|26. I Am Aileen||197,150||Site / SW|
|27. Alvinology||151,723||Site / SW|
|28. Luxe Adventure Traveler||145,881||Site / SW|
|29. Anna Everywhere||145,592||Site / SW|
|30. Travel Mamas||142,204||Site / SW|
|31. Lakwatsero||140,706||Site / SW|
I compiled this list by going through these directories from The Expeditioner, Expert Vagabond, and Everything Everywhere. To my surprise, only a small percentage of travel bloggers have linked SimilarWeb to their Google Analytics data. In my opinion, transparency is always a good thing so I hope more people verify their data.
I’ll be updating this list around the 15th of every month. I noticed that the data tends to fluctuate a bit at the start of the month before stabilizing. Any fluctuations after the middle of the month are minimal and mostly inconsequential.
Any blog whose traffic falls below 100,000 pageviews or unlinks their data will be removed. If you own a travel blog that’s getting 100,000+ monthly pageviews, then we’d love to include you on this list. Here’s how.
How Do I Get on This List?
1. To be included on this list, you’ll need to have a travel-focused blog that’s getting 100,000+ pageviews a month. It doesn’t matter what your niche is. Whether it’s food, adventure, deals, news, budget, or photography, as long as it’s primarily within the context of travel, then you’re eligible to be on the list.
2. If you’re eligible, then go to SimilarWeb to verify your data if you haven’t already. Type in your travel blog’s URL in the form field.
3. Scroll down to the Traffic Overview section. On the right side of the page, you’ll find a link that says “Verify Your Website.” Click on that to connect Google Analytics to verify your data.
4. After you’ve verified your data, let us know via the form below so we can promptly add you to the list. That’s it!
*All fields required. You must tick the consent box to submit the form.
On Connecting SimilarWeb with Google Analytics
Some bloggers may be uncomfortable with verifying their SimilarWeb data with Google Analytics, which is a valid concern. After all, Google Analytics stores a lot of sensitive data, information which we may not want to share with the rest of the world.
But to be clear, verifying your data will only make public the following information:
Pages / Visit
Avg. Visit Duration
Monthly Unique Visitors
Visits Per Unique Visitor
That’s it. No other data will be revealed. I contacted SimilarWeb to verify this and they did. You can check their Help Center as well for more information.
Thanks for reading guys and we hope to see your travel blog soon on this list. Happy travels and best of luck on your blog!
JB and Renée are the Traveleaters behind Will Fly for Food, a travel blog for the gastronomically inclined. They enjoy experiencing food from different cultures so they’ve made it their mission to try every country’s national dish. Read more about them and their National Dish Quest here.